LaMocha Modules:
Solo Se Vive Una Vez Campaign


The objective of LaMocha is to develop a mobile technology application to improve HIV testing for Latino immigrant men in Baltimore. Late HIV diagnosis is common among immigrant Latino men in the city despite the availability of free counseling and testing by bilingual Latino health workers.


The Baltimore City Health Department partnered with JHU Center for Clinical Global Health Education and the Maryland Institute College of Art to create an awareness campaign that includes a logo and poster series. Animated videos have been created as an educational component of the campaign. The purpose of this campaign is to increase HIV testing in the Latino community by addressing barriers such as inaccurate perception of risks, fear of testing, and lack of treatment knowledge. The videos will be shown on tablets while health workers are in the community conducting HIV testing and educational programs.

I worked as part of a team during the spring semester at MICA to create concepts for the project but continued the project individually once the internship ended. I hand lettered the logo concept and I have created storyboards, illustrations, and animations for nine stories during the summer. I also wrote the first draft of four stories that are included in the project.