Animated Typeface: Jiggle


This was a graduate school project. The objective was to create the uppercases of 26 English letters and animate each one. Conceptually, I started with sketches of an obese typeface that would jiggle at various moments. Then, I took Helvetica and decided to use that as the structure of the idea. The final result is a heavy typeface that sags and bulges in places it should not.