AdDrive

Background

AdDrive was an affiliate network within the online marketing industry. I worked for it's parent company, ReachSmart Interactive, for almost ten years.

Description

This page features several projects that I created for the AdDrive brand. For the website, I was responsible for the concept and design, as well as the front-end development. The back-end developer and I worked together to maintain a seamless transition to the user's account.

For print pieces, each designer within the company was responsible for developing their own concept. If your concept was selected you would push the project to fruition. I created the first card for an industry event in New York and the second was a Christmas card that reinterprets a highway deer crossing sign. I decided to make an illustration based on a popular slot machine icon for the third piece which was distributed in Las Vegas.